GigBench already built the hard part. Positioning, tone, promise, and target are set. The beta is live as of March 18. What’s missing is a visual identity that carries that strategy into the market without diluting it.
This is a visual execution engagement, not a strategy redo. Our job is to translate the direction you already own into a system that feels professional, trustworthy, modern, and purpose-driven, and that holds up in front of the most discerning audience there is: licensed architects, engineers, and the experienced freelancers who serve them.
That audience reads precision instinctively. A misaligned baseline or a logo that buckles at small sizes registers as a lack of rigor. We design for people who notice, because in the built environment, the people who notice are the buyers.
We scope by outcome, not by loose deliverables. For GigBench, the work moves through all four stages of our MESH™ framework. Because your strategy is already settled, Macro focuses on alignment rather than redefining it, so the engagement concentrates on building and refining the visual system that expresses it everywhere the brand shows up.
A focused immersion in your existing strategy, positioning, and beta learnings. No re-litigating what’s decided. We absorb it so the visual work is accountable to it.
Two distinct directions: an evolution of the current mark and a complete refresh. Logo, color, type, and the core graphic language, shown in real context.
We converge on one direction and build it into a working system: variations, rules, icons, photography direction, and templates that hold across every channel.
Full asset delivery and brand book, plus light consultation through your Q3/Q4 rollout so the system lands correctly in the wild.
Creative rounds are explicit and named: concept → refinement → finalization. Round counts scale by package, defined in Section 08.
Mapped directly to your RFP. Quantities are explicit so there’s no ambiguity about what arrives.
“Image Library Direction” is delivered as art-direction and sourcing guidance with 30 specified, on-brand references — not 30 commissioned shoots. If you’d prefer an original commissioned shoot, we’ll scope it as an optional add.
Your RFP asks for B2B professional services, marketplaces, and technical or service brands. That’s the center of our recent work, not the edge of it. Here are five complete brand systems, led by the closest matches to GigBench and rounded out with proof of range.
inDinero sells outsourced finance, accounting, and fractional CFO services to growing companies — replacing a reactive legacy model with something faster and clearer. It’s the closest analog to GigBench in this portfolio: a trust-driven B2B professional-services brand selling expertise to serious, numbers-literate buyers. We rebuilt the identity around a confident, plain-spoken system that signals competence without stiffness.
A complete identity rebrand for an enterprise data-governance and AI platform whose entire promise is trust: helping organizations make decisions they can stand behind. Tonally, this is the closest comp to what GigBench is reaching for — restrained, editorial, and built to earn confidence from technical enterprise buyers. The system pairs an editorial serif with a precise grotesque, anchored by a warm signal-gradient device used sparingly against deep neutrals.
An enterprise data-platform brand for AI and high-performance computing. We led the design of a complete system that holds across more than fifteen touchpoints — logo and monogram, a flexible spectrum-gradient device, marketectures, a full presentation template, out-of-home, and responsive web. Included here as proof of systems rigor: how a single visual language stays coherent from a business card to a building-scale billboard.
A logo refresh, packaging update, visual system, and social program for one of the most recognized names in its category. Included here as proof of completeness: a full identity delivered end to end through our own studio — logo, palette, packaging across multiple bottle directions, photography art direction, social, and out-of-home. Different audience from GigBench, but the same discipline: take a trusted brand and modernize it without breaking what people already recognize.
Namchak is a purpose-driven meditation and wellness organization with real depth, but its digital presence wasn’t carrying it. Brought in through M Booth, we creative-directed the website and, later, the course catalog. The work started with alignment: workshops to understand the target user and what trust looks like for someone new to meditation, then stylescapes that gave a large, complex site one confident visual language. Included here because GigBench is also a purpose-driven brand that has to feel trustworthy to newcomers, and this shows we can hold a single system across a deep, multi-page experience.
Ember is a husband-and-wife studio with 32 combined years in the creative industry — leading teams and sitting in the rooms where business goals get defined. Small by design: the people who pitch the work are the people who do the work. For GigBench, that means senior hands on every deliverable, start to finish.
Built backward from your stated final-assets date and forward from an early-June kickoff. Named rounds, clear checkpoints, no surprises.
Light implementation consultation runs through Q3/Q4 2026 as your rollout moves across website, marketing, social, and pitch decks — included in the recommended package and above.
Your RFP sets a range of $5,000–$10,000. We want to be straight with you: the full deliverable list you wrote — two logo directions, 15 custom icons, 30-image photography direction, brand book, and rollout support — sits above that ceiling for the quality this audience demands. So rather than quietly trim scope to hit a number, we’ve made the trade-offs explicit. You choose what to fund.
All packages include final files in print, digital, and full vector formats. Optional add-on: original commissioned photography shoot, scoped on request. We’re happy to tailor any tier to fit how GigBench wants to phase the work.
You’ve built the strategy and proven the model in beta. We’d be glad to build the visual system that carries it into the market, and to walk through the full enterprise case, including everything held back here, live.